Our Mission:

Empowering Viewers Worldwide

At Choice AI, we aim to give viewers full control over their entertainment, enabling them to personalize, filter, and enjoy content their way while helping platforms deliver safer, tailored viewing experiences.
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As the active  OTT subscribers touch 100 millions, so does the conversation around OTT censorship, especially in India. At Choice AI, we advocate for your right to decide. While others may see censorship as the answer, we believe the future of entertainment lies in personalization. With Choice AI, you don’t have to rely on someone else to dictate what’s appropriate; you can customize your own content to align with your values and preferences. Whether you want to filter out specific themes or just focus on what you love, Choice AI puts the power back in your hands—without compromising the integrity of the content

Our Story

At Choice AI, we’re on a mission to transform the way you experience content. Founded by a group of passionate tech visionaries from IIT Delhi, Choice AI was built on one fundamental belief that you should be in control of what and how you consume entertainment. In a world overloaded with endless content, we have created a platform that makes your experience not only enjoyable but also truly personalise.

Need of the Hour!

Vision for the Future

We envision a world where viewers have full control over their content consumption. OTT is just the beginning. We're constantly innovating with adaptive AI algorithms and seamless integration to bring you smarter, more intuitive ways to tailor your entertainment experience.

Partnerships and Collaborations

We're open to collaborate and proud to work with leading streaming platforms and media houses to build a more personalized, responsible entertainment ecosystem. Together, we're shaping the future of content consumption

Looking Ahead:
Entertainment Reimagined

This is just the beginning. We’re leading the way in content personalization, from curating and empowering granular genres to highlighting the moments you want to see. Our Scene Customization is the first step toward hyper-personalized recommendations and tailored entertainment experiences. At Choice AI, we’re committed to a future where your entertainment reflects your tastes and values. Let us dive in to navigate the endless sea of content with dynamic and immersive experince.